Technology
This axis addresses how technology shapes the way we inform ourselves, communicate, and take part in digital life. It’s not just about using devices, but about understanding how they influence what we see, think, and decide.
Media literacy in a technological key is not only about learning to use tools, but about understanding the systems that govern them.
We live in a hyper-connected society, where devices, digital platforms, and algorithms mediate not only the information we receive, but also our emotions, decisions, and ways of relating. In this scenario, the Technology axis invites us to look beyond the interface.
Here, media literacy becomes a practice of autonomy. Because those who don’t understand how technology operates are exposed to invisible manipulations: algorithm logic, personal data collection, viralisation of hate, or the creation of information bubbles.
This axis does not seek to teach people to use technology “correctly,” but to inhabit it with awareness, question it with critical thinking, and transform it with ethics. It means shaping citizens who can protect their privacy, spot biases in automated systems, detect AI-generated content, and demand a fairer and more transparent digital environment.
Technology and media intersect in everyday life. Understanding that intersection is key to digital citizenship.
Keys to understanding technology in media literacy
Technology is not neutral. What we see on social networks, search engines, or platforms is mediated by algorithms that prioritise certain content and silence others. Understanding how these systems work is key to developing a critical view of the information we consume. It is not just about knowing they exist, but understanding their impact on our decisions, perceptions, and relationships.