Culture

Culture is not an ornament: it’s the way we live together, recognise each other, and express ourselves. It’s in what we consume, how we speak, in the memes we share, in the stories we inherit and in those we decide to transform.

In the digital environment, culture multiplies and changes rapidly. Youth narratives, viral content, expressions from native peoples, women’s activism, digital aesthetics, and public debates on networks are as much part of the cultural field as a book, a festival, or a work of art.

Media literacy enters here not to judge but to expand. It gives us tools to understand which meanings are reproduced, which are made invisible, and how we can intervene in creative, respectful, and transformative ways.

A cultural approach to media literacy recognises the right to communicate from diversity, fosters intergenerational dialogue, and promotes a citizenry able to build its own narratives, beyond hegemonic discourses.