We are Precisar
We strengthen capacities to understand, assess, and use information with more judgment and meaning
At Precisar we work with organisations that want to strengthen people’s relationship with information and promote a more conscious, useful, and constructive use of technology.
We work with municipalities, educational communities, civil society organisations, public services, media outlets, and territorial networks to translate a complex problem — the unequal capacity to understand, assess, and use information — into concrete tools, methodologies, and resources adapted to real contexts.
We don’t work from closed solutions. We start from context, listen to how people experience this problem, and design with each partner ways to address it with practical sense, clear language, and capacity to implement.
What problem we address
We understand information in a broad sense. It refers not only to news or journalistic content, but also to institutional, civic, digital or non-digital, educational, and practical information that people receive, interpret, and use to solve problems, take part in public matters, access rights, and operate in digital environments.
Today the issue is no longer only connectivity. Although connectivity has advanced, a deep gap remains in people’s actual capacity to understand, assess, and use information usefully in everyday and civic life.
That gap is not limited to news or social media. It also includes institutional, educational, practical, and service-related information: the kind people need to orient themselves, solve problems, interact with institutions, and make informed decisions.
When that capacity is missing, confusion grows, distinguishing reliable information becomes harder, communication between institutions and citizens weakens, and barriers to participating, understanding, and acting with judgment widen.
How we work
We co-design with context
We don’t apply one-size-fits-all formulas. We adapt methodologies, tools, and resources to the needs, languages, and capacities of each organisation and the communities they work with.
We translate evidence into action
We produce and organise useful evidence to understand how people get informed, what barriers they face, and which tools can be more effective in supporting them.
We test in the field
We design and implement experiences in real contexts, with concrete audiences and diverse conditions, to learn, adjust, and leave replicable models.
We transfer capacities
We aim for organisations to take ownership of methodologies, resources, and tools, integrating them into their own practices beyond a one-off intervention.
We combine clarity, technology, and public purpose
We develop open tools, accessible content, and applied experiences that help people better understand how information circulates and how to use technology in a more conscious and productive way.
What we can do together
Diagnosis and listening
Processes to understand how different audiences get informed, what difficulties they face, and what kind of support they need.
Methodologies for territories and institutions
Design and implementation of working models for municipalities, schools, organisations, and public services.
Open resources and tools
Guides, activities, explanatory materials, participatory experiences, and conversational tools adapted to different audiences and life stages.
Support for institutional adoption
Support to teams and organisations to incorporate this agenda from their own roles, capacities, and objectives.
Evidence for decisions
Systematising lessons learned and generating useful inputs to improve practices, programmes, and ways of communicating.
Who we work with
We can partner with:
- Municipalities and local governments
- Schools and educational communities
- Civil society organisations
- Public services
- Media outlets and communication projects
- Foundations and territorial networks
- Teams working with older adults, youth, or specific communities
What we aim to leave behind
Our goal is not simply to run activities. We aim for every organisation we work with to be left with:
- Better tools to understand how their audiences relate to information
- Usable resources adaptable to their reality
- Methodologies tested in real contexts
- Capacities to sustain this work over time
- A stronger connection between evidence, communication, and action
Our approach to collaboration
We believe that tools work better when they are born from real use, local context, and people’s experience.
That’s why at Precisar we understand collaboration as a process of joint construction. We bring evidence, methodological design, pedagogical experience, and tool development; our partners bring territorial knowledge, community reach, local legitimacy, and implementation capacity. That combination allows us to build responses that are more relevant, clearer, and more sustainable.
Why work with Precisar
Because we combine four capacities that don’t usually come together:
Useful evidence to understand how people get informed and what they need.
Applied methodologies to translate that evidence into concrete intervention.
Accessible resources designed for different audiences and contexts.
Institutional support so capacities stay in place.
Let’s talk
If your organisation wants to develop tools, methodologies, or experiences to strengthen people’s relationship with information and promote a more conscious, useful, and constructive use of technology, we’d be glad to talk.
Write to us