Communication
This axis is an invitation to think of communication not only as something we receive, but also as something we create, share, and transform.
Communication is the essential starting point to understand how our ideas about the world are built. It’s not just about traditional media, but about the entire ecosystem that produces, distributes, and reshapes the information we consume daily—from a news bulletin to a meme on social networks.
This axis proposes looking closely at the path information travels, questioning who produces it, why, and with what intention. It also invites us to strengthen the right to express ourselves, to inform ourselves freely, and to recognise when that right is at risk—through censorship, disinformation (information integrity), or the invisibilisation of certain communities.
Communication is not neutral: it can connect or divide, give visibility or exclude. That’s why this axis promotes a critical and active citizenry, capable of:
- Identifying manipulation mechanisms (such as fake news).
- Demanding transparency from the media.
- Taking part in their own communication experiences, such as community media.
- Defending freedom of expression with responsibility.
- Stepping out of bubbles and polarisation to listen to other perspectives.
Keys to understanding the media world
It is the set of media, platforms, and actors that produce and spread information. It ranges from major channels to social networks and community media. Understanding who communicates, how, and with what interests is key to reading what we see more clearly.