01
Informed Decision-making
Officials will be trained to search for, filter, and evaluate relevant and reliable information, improving the quality of internal decisions and daily performance.
■ PUBLIC OFFICIALS · PROGRAM 06
Media Literacy Training
for Public Officials.
Training designed specifically for the context of public administration.
Risk
direct to democracy.
In today's digital environment, disinformation (information integrity) and information manipulation are not only a social challenge, but a direct risk to public administration, citizen trust, and democratic stability.
Public servants' ability to navigate, evaluate, and use media effectively and safely is a fundamental competence.
This programme has been designed specifically for the context of public administration. Its goal is to equip officials with the tools they need to work safely, reliably, and efficiently in a media-saturated world, strengthening institutional transparency, citizen participation, and resilience to information threats.
Course content and structure
8 sessions designed for the context of public administration.
Session 1: A Life Full of Media
Introduces the central role of media in society and the four levels of media analysis: platform, content, industry, and environment. A structured view of how media build realities and shape decisions in public and civic life.
Benefits for the public institution
02
Improved Public Communication
Tools for more effective and transparent communication through media and social networks, increasing citizens' trust in the institution.
03
Reduced Institutional Risks
By understanding algorithms and echo chambers and learning to identify disinformation (information integrity), deepfakes, and propaganda, officials protect institutional reputation.
04
Fostering a Culture of Critical Thinking
An analytical mindset is promoted among staff, enabling them to approach information reflectively and consciously — essential for modern public management.
We consider this training a strategic opportunity for human capital and the resilience of public administration.
STEP 01
Request a detailed proposal
Contact us to receive a formal proposal including investment and implementation logistics for your teams.
STEP 02
We schedule a presentation
We coordinate a meeting to present the programme in detail and answer all your questions.
STEP 03
We adapt to your institution
We design the programme tailored to your organisation's specific needs.
Bring this programme to your public institution.
We are ready to adapt the programme to your institution's specific needs. Contact us to coordinate.
Collaborate with us